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Madhya Pradesh, the heart of incredible India is one of the biggest tourist attractions as it is blessed by river Narmada, natural beauty and wild life.

It is one of the state in the country where the tourism sector receives much more priority from the government. The state government has visionary plans of opening up new dimensions in this sector to attract investment and increase tourist inflow to earn revenue and generate employment. After marketing itself as a Tiger state, Madhya Pradesh now wants to showcase itself as a promising state for water and adventure tourism. The rich water bodies of the state provide it a potential for exploring possibilities in water sports which, if tapped, would create immense scope for adventure tourists as in countries like Singapore etc.

So the event, Jal Mahotsav, was planned to showcase the potential and possibilities which Madhya Pradesh holds for investors, travel planners and adventure tourists on the bank of Indira Sagar Dam, Hanuwantiya in Khandwa district.

Indira Sagar dam is one of the largest man made dam providing 950+sq kms of pristine water of the Narmada River with over a hundred islands. The site is as good as any seaside with the advantage of fresh water. This site was zeroed on by the Madhya Pradesh Tourism Corporation as the best site for holding Jal Mahotsav, which was organized by Aum event, an opportunity won through the transparent process of tendering.

The site, although picturesque, was undulating, uneven and totally uninhabited, except the Tourist Complex run by Madhya Pradesh Tourism Corporation, devoid of water supply and electricity. It had to be shaped into a venue, fit for hosting the adventure activities and accommodation. This was a first of its kind event in which air, water and land adventure activities were brought together at a single site at reasonable cost. The most captivating experience was the tented city which was created facing the water body at the bank of the Indira Sagar dam.

It is a perfect place to view sunrise and sunset, which will get engraved in the hearts of the visitors who are generally from urban background. Those who wish to spend some quality time with their family and indulge in some much needed relaxation, they can book a luxury tent at the festival, sit back and enjoy the serene beauty of the water and enjoy the activities. Jal Mahotsav is a unique manifestation of varied cultural ethos of the region, known for the ethnic flavor and celebrative zest. This festival provides an exclusive opportunity to witness the creative ingenuity of the artisans and craftspeople, assorted array of folk music and performances, mixed representation of culture and communities, along with a vast diversity in ecology - which precisely describes and defines Madhya Pradesh and its people.

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